Do you want to write SEO friendly Optimized content? How To Write SEO Friendly Content (Beginner To Advanced)
When people start writing for web, they come across with many things they had never heard before. Out of all those things, “SEO content writing” is enough to take their sleeps away. In this article, step-by-step “an ancient Greek myth” about SEO article will be busted followed by content writing tips for beginners.
By the end of this article; one would be able to answer fundamentals of SEO optimized article like; What is SEO writing? How to write an article format in SEO article? What is structure meaning in SEO content writing? What is the difference between blog writing format and article writing format in SEO optimized article?
Step 1- Start with research
Research is like a twin sister for SEO optimized content. Being a web-content writer, you have to write on various articles. Articles that does matter to the client. Remember what you write that means something. If not to you then to the people whom you are writing for. You just cannot slap anything at the face of your client. In this manner, you might have completed your task by putting no quality from your side.
Research as much as you can. One of the best content writing tips, that I can convey to you is, present something that actually benefits people. Your clients would obviously come from infinite domains. Consequently, you have to write for things, you might have never heard of.
You have to research about what you are going to write. What information needs to be a part of this article. These all are the queries must come to your mind before you start writing.
Step 2- Type of content: Keyword Search Intent
Unlike conventional writing- at web- you just do not have to write for the people, but for search engines too. You need to know what phrases are able to make relevancy for search engines to understand that you have written on a certain topic.
Step 3- Find the idle Length of the article
Well, there is literally no formula to decide on an ideal wordcount. You need to understand that the demand of topic must be fulfilled in a given piece of writing.
You cannot write irrelevant content to reach the ideal word limit. Similarly, you cannot write bunch of statements and call it an article/blog. The idle length for each web-based article is the one that comprehensively describes and perfectly justifies the given topic.
Step 4- Scout People also ask
Another way to make your content findable both by people and search engine is to submit a query -relevant to your topic- on google first. A snippet entitled ‘people also ask’ will appear. Now, these are the searches that people make about that topic and search engine has made analogy among these searches via machine learning mechanism. This is yet among one of the finest content writing tips that are ever explained.
By incorporating these phrases will help you to be searched easily by your target audience and your content will also be able to make around in top search engine result pages.
Step 5- Where people stuck
So Far, we have discussed all the things that contains content writing tips for beginners. Besides, there are some technicalities, where people usually get confused as they have never heard of them before. Don’t panic, these terminologies are not revealed by the aliens from parallel universe. They are in-fact very simple things named by a distant grandma.
1. Post Title and Meta Title
Post Title is the title of web-page or article that appears on your website, and a reader can benefit it from, where as the Meta Title is the one that appears in the Search Engine Result Pages (SERPs) when a relevant query is being made.
So once, you have completed your designated web-writing task, just create both of these titles and submit it to the web-editor.
2. Post Meta Description
A meta description is added in back-end settings of the page. It should not be more than 160 characters and plays a major role in ranking of the web-page.
This is the information that a search engine displays beneath your Post’s Meta title in SERPs.
3. Image Alt Attribute
Search Engine doesn’t view images as humans, instead, they read the “Alt Attributes” associated to them. These Image Alt Attributes are just a keyword or a phrase that are attributed with images to facilitate search engines.
5. Interlink and Anchor Text
When someone visits your website, you try to get them stick them to your domain for a while. Moreover, search engine would also be able to crawl the interlinked pages easily. Consequently, your domain would get a better authority, and perform better at SERPs.
6. Remove STOP words from Permalink
When search engine indexes a web page, it ignores a lot of words like ‘a’, ‘an’, ‘to’, ‘the’, etc.
The permalink for the web-page is automatically created by using Post Title. Therefore, always edit permalink to remove these “stop words” to enable search engines to crawl that page easily.
7. H1, H2, H3 Headings
It is really difficult for beginner writers to maintain flow in their writing. Among other content writing tips for beginners it is always advised to them to divide their content in appropriate headings.
As it is previously mentioned, the SEO optimized content is not just for people but for search engines as well. The proper usage of headings doesn’t only make your writing readable for people but for search engine’s also.
In addition to all, there are some fundamental concepts about SEO optimized content that are necessary for content writers to get familiar with.
What are internal links?
Internal links are the links that connect pages within the domain. They are usually used to navigate visitors to easily land on the pages that they might be looking for.
Internal links vs external links
As name implies internal links are the one that directs you within the domain, whereas external links are used for affiliating pages of other websites, and sometimes for referencing purpose as well.
Why are links important to Google?
To index a web-page, google bot (aka crawlers) need to verify that page first to ensure the community standards. Links are the tunnel that transport crawlers in finding these pages.
Setting up an internal linking strategy
Internal links are just not used for directing and navigation. A good internal linking strategy is the one that engages customers within your domain and let them spend as much time as possible at your website.
Add contextual links
Contextual links are also called backlinks. These links are embedded with in the body of the content. It can be natural; voluntary from other websites and artificial: as entrenched in guest articles.