Writing article that is of good quality is the dream of every writer out there especially if we are writing for Search Engine Optimization. There are so many things that we need to consider for coming up with the perfectly optimized article. Trust me that perfect article thing is a myth. There are so many factors that you need to look at to come up with a writing that is appealing To the Reader, optimal for the search engine and easily explains its idea to its users.
Keeping In Mind The Target Audiences Of Yours
One of the things that you need to consider is that keeping in mind the target audiences of yours and when you try to target audience, there are a lot of things you need to consider like
- What is the nature of those audiences? which can include their job description or different earning method
- What is the language spoken by those audience?
- What is the age group that they belong to?
- What are their likes and dislikes?
Only by analyzing that you will come up with the content that is specific and to the point. You just simply cannot write for everybody it has to be for a specific amount of people. This is the only way you can write a precise, good quality and relevant content.
Because, when you try to write for everybody you have no idea what vocabulary to use? What kind of sentence structure you need to put up? And what you must say? Because every person has its own perception of things and everyone has different capacity of knowledge so when you write while keeping up a specific audience in mind you write according to their well which helps you to come up with the relevant, precise and good quality content.
Search Engine Optimized Content
Now a days you do not only have to write for the people but you also have to write for the search engines. there are so many things we need to look at while we are performing search engine optimization like on page Optimization, image alt tag, keyword research , unbound links no follow text and many others let me explain you to some of the basic ones.
On Page Optimization
On Page Optimization is also referred to as on page Search Engine Optimization. on page Optimization contains all the tricks and techniques and actions that are made on a website to increase its ranking in the search engines. it includes optimization of different kind of factors like the meta description of the page and all the title tags and off page SEO names. Back linking and other kind of things.
if you are willing to do and on page Optimization you need to look upon different kind of factors but in order to keep your Search Engine Optimization effective you need to perform analysis in a well thought and well-structured manner. You also need to do constant monitoring on that. The Search Engine Optimization that you are doing must be goal oriented and must be assessed on daily basis for finding out the issues because if you do not do it in a structured manner and are unable to assess it properly. It will harm your ranking and will affect your conversion rates elements that are involved with on page SEO at server is speed source code IP addresses text structural text elements videos matter tax URL structure and others
Importance Of Keywords
If you are a blogger from quite a time you must have realized by now that 95% of your traffic comes from your blog post and mostly from your 5% blogs. let me put it in most simple words, the traffic you are getting from the search engines is coming from a few kind of posts. Let me ask you, have you ever tried to question yourself that why some post are giving you so much traffic? Well you must have done something that you haven’t done on the other blogs! One of the main reasons is that these posts were rank higher and on the first page of the search engines. Because they contain the keywords which are used by the searchers at a higher level.
Keywords hold so much importance if I talk about from a Search Engine Optimization perspective. If I talk about 2012 it was necessary for the specification of the Meta keywords but as I talk about now it doesn’t have any use. The algorithms which are used by search engines have become much more advanced and now have the ability of for the detection of keywords on their own and they also possess the ability to rank pages in an automatic manner. So much time has passed when Google has clearly announced that there is no consideration of Meta keywords when they are searching for keywords and this makes quite a sense because it doesn’t provide good for anyone.
As now, you understand the importance of keywords, let’s talk further about how many times to use keyword in article? What happens when keyword density too high? And as this is year 2020, what is ideal keyword density 2020?
What Is Keyword Density?
Keyword density describes how much times a particular keyword or a phrase appears in a text with respect to the total count of words which are present in the text
If I talk with respect to Search Engine Optimization, the use of Keyword density is for finding out if a particular webpage relates with the specific keyword and if it is related with the specific keyword what the levels of those are.
If I tried to put it on more simpler words,
Keyword density holds the power to affect the position of a web page in the search engine results
Calculation Of Keyword Density
There are many variations available to calculate keyword density, here is the simplest one
(Total count of keyword appearing / total count of words in the article) x 100%
Let’s say the number of keyword is 3 and the total number of words are 100
So it would be,
3/10* 100 = 3 %
How Many Times To Use Keyword In Article&Ideal Keyword Density 2020
Most of the time I am asked the question that,
How many times to use keyword in article?
let me talk you through it if I talk about the period of 90s the keyword density the ideal keyword density, it used to be between 2 to 3% but now if you ask what is the ideal keyword density 2020? Then and I will ask you to keep it between 1 to 5%.
because it is going to be safe for you and if you are going to keep your keyword density lower than that there will be difficulties from the search engine side correlating your content with the keywords you have tried to target in your blog or your article.
Along with that search engine might put penalty on you for keyword stuffing and it will result in in lowering the quality of your content. Let me tell you some t tips and tricks for the insertion of the keywords. I will advise you to add your keyword in your headlines, in the starting part of your content specifically the first 200 words and also in the last 200 words of your content.
If you have entered the keyword in the starting part of the content it will make it easier for Google for relating your content with the keywords that you have used in your article because it has the ability for making things straight forward. And there this technique that says to include the keywords in your headlines and in the starting of your article. Itis not only good for Search Engine Optimization but it will also help you to increase your quality of writing an informational content. Another thing to consider is that try to fit keywords in the subheadings as well. It is going to help your readers focused and they will also get a clear picture of whatever you are trying to explain in your article.
What Happens If The Keyword Density Too High
Another question, which I am asked most of the times as an SEO expert is that what happens if the keyword density too high?
Well the answer is, it would lead to keyword stuffing.
If you ask what is keyword stuffing?
Keyword stuffing refers to the repeating the same keyword again and again that the text starts to sound robotic and totally unnatural.
If I talk specifically about Google keyword stuffing is Defined by Google as the methodology of filling in your webpage with the keywords to affect the ranking of a site in the Google search engine results and if you do the keyword stuffing on your page, it will result in a creation of a negative User experience and it is going to badly harm the ranking of your sites